Giving discounts to every customer creates a bad reputation.
You create your brand around being a "discount giver"...
This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
Discounts are a double-edged sword.
Reserve them for the right occasions:
Want to start making money with your luxury brand? - Check out our...
Grabbing attention is deadly!
Have you ever passed a child in a supermarket...
Crying because their mum wouldn't buy that cookie.
They try every trick in the book to grab attention!
If I drop on the floor and scream...
It never works out well. No one wants to be shouted at.
Noisy content always repels your audience.
People desire feeling understood, genuine interactions and creating a coonection.
Content that seeks attention will gain no affection.
Creat content that seeks connection.
Want to create a connection with your audience? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
Want more shares on your content?
Want more eyes?
Then it’s time to do away with a random strategy
Notice how each stage of the HOT thermometer focuses on feelings
This is why people are willing to spread the word for others.
It’s all in the feeling.
Now, how exactly do you do it?
Let’s start warming people up and turning them into raging super fans using the formula below:
Listen to your audience and frequently respond to questions they ask on your content. To grab and keep attention your content must look good (yes we are visual creatures, beauty attracts)!
Make your content relatable; your audience should see a little piece of themselves in YOU. And make sure you're always solving problems with it.
Make your content focus on helping others attain success. If your content is performing well; people naturally feel compelled to share content that is gaining momentum.
What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?
How do you fix your brand and get your position back in the market?
The only way is to take away everything… tear away your images, the colours, the fonts.
From there, you can start to rebuild. Allowing yourself to recreate from the ground up!
And ensure your foundations are strong:
1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?
What is the single most important thing you want to communicate to your audience?
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!
A friend of mine, Josh was part of the 96%...
And he declared bankruptcy in less than 2 years.
Josh was an engineer by profession, very smart guy.
In 2020, he decided to start his online business.
His online business was nurtured by his hobbie: drawing.
Josh is a brilliant graphic designer, but... very bad at showcasing his value.
When he started his business, because of his lack of experience, he decided to charge low.
In less than 3 months, he was fully booked with projects!
The problem is Josh had a lot of clients, but not a lot of profit.
He was suddenly working more than in his 9-5, yet making the same amount.
He couldn't figure out, what was wrong...
Josh was working with cheap clients, and competing on price.
Don't be like Josh... because:
There will always be a cheaper provider, and
a more expensive one. What matters is...
Sell that, your differential factor.
This is your reminder to:
1 Focus on your goals. The parties will still be there when you made your dreams come true
Don’t get distracted!
2 When you stop learning, you get left behind. Never stop educating yourself.
If you don’t invest in yourself, don’t expect others to do so either.
3 Discipline, consistency, and perseverance will take you places motivation never could.
Read it again.
4 Two traps you need to avoid:
5 Disappear for 6 months, set clear goals, do a ton of deep work… get 1% better each day.
The results will come, it’s a matter of time now.
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek
Want To Elevate Your Brand And Succeed In Any Niche?
Here are my top lessons from working with an 8 figure startup:
1. Watch your competitors and make your product better.
Even if there's millions of the same product in circulation, doesn't mean they're good.
Create a product that's better than the current supply and you'll win more customers.
2. Find people smarter than you and get them to work with you.
Admitting that you don't know it all is one of the biggest keys to success.
Find a team that compliment's your weaknesses and you'll go far.
3. Successful startups = idea x execution x timing
Too many people get stuck on the idea and never execute their product.
When the market is hot for a solution. It's time to take action.
4. Know the difference between building an audience and building a community:
Building an audience is you helping people.
Building a community is you providing the tools that help people help each other.
5. The most dangerous...
1. Master the art of attraction
People are attracted to brands that add value to their life.
- Find your charisma.
- Serve a need in your audiences life.
- Help them overcome challenges.
- Advocate for what they care about most.
2. Always make a great first impression.
Your first impression on your customers sets the tone of the relationship.
- Open the conversation with a joke.
- Greet customers when they first walk into your store.
- Make unboxing your product memorable.
- Make people smile on your first call.
3. Master the art of the last impression.
Last impressions count just as much as the first.
- Thank customers as they leave your store.
- Find out if they managed to get what they wanted.
- Do something surprising at the end of the call to stay on your customers mind.
(example: make your proposals fun to break the ice when presenting the price)
The easiest way to be memorable is to always be there for your...
1. Use upsells more often
Add more value to your customers and increase average spend per customer
2. Create psychological ownership inside your customers mind.
- Show what your customers want most in their life in your advertising.
- Use words like "Imagine" to help your customers visualize owning your product
- Couple this with emotional benefits to increase conversions.
3. Use Social Proof Everywhere
Customers are skeptical. Prove you can deliver.
4. Stop Selling to Sell More.
When customers are hit with sales pitches every day, it gets tiring, and looks desperate.
- Lead with Value.
- Aim for more conversations with customers
- Direct potential customers to a waitlist
- Sell to a closed off micro-community
This generates more interest and desire in your product leading to more sales.
5. Admit your weaknesses
Rather than try to BS your customers, be transparent, even when customers leave negative reviews.
6. Use gamification to get customers addicted...
1. Luxury brands don't compete.
There is no comparison with luxury brands.
Focus on your own unique identity and the reasons why your customers should resonate with it.
2. Use the price/value bias
The higher the price the more the perceived value.
Focus on the meaning behind your brand, and what it means to use your product to influence the perceived value.
3. Sell to those who want to be rich
Its been proven by social science and psychology that luxury brands don't sell to the rich, they sell to those that want to be rich.
Your price point should be just outside of your target Audience's income.
4. Ignore rising demand.
Luxury brands don't tweak quantity to respond to new demand of consumers.
Set a specific number of units you are willing to produce and stick to it.
5. Target people with low self-esteem
Speak to customers Esteem needs. Make your customers feel like a better person
6. Use the forbidden fruit effect
Luxury brands intentionally keep anyone that is not a super fan...