The One Single Business Lesson I Wish I Learned Sooner

  • Giving discounts to every customer creates a bad reputation.

  • You create your brand around being a "discount giver"...

  • This gives your customers power over your price, which they shouldn't have.

Only you get to decide your price.

  • When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...

    Thus, never buying from you at full price.

  • When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...

Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.

  • Discounts are a double-edged sword.

Reserve them for the right occasions:

 New product launch (introductory price point)

 To reward existing loyal customers

 Bulk orders

 Long term retainers (ie signing a 6 month service)

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere

Close

50 Hacks to Get a Premium Guide

Please enter your name and email below to receive your free guide in your inbox.