Giving discounts to every customer creates a bad reputation.
You create your brand around being a "discount giver"...
This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
Discounts are a double-edged sword.
Reserve them for the right occasions:
✅ New product launch (introductory price point)
✅ To reward existing loyal customers
✅ Bulk orders
✅ Long term retainers (ie signing a 6 month service)
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek