9 Rare Methods Every Startup Needs to Grow a Profitable Brand

If I were to start over, grow a 170,000 audience, and work with thousands of customers. This is what I would do:

1. Identify my early adopters

- Identify the key problem I solve

- Identify who struggles with this problem

- Build profiles for different categories of people

- Rank each category

- Define who struggles most

- Conduct a survey to validate high value targets

2. Identify a key network of people to help build my business

1. Public Speakers

2. Lawyers 

3. Investors

4. Finance Advisors 

5. Designers

6. Copywriters

7. Marketing Experts

8. Software engineers

9. Sales experts

Your Network is your Net Worth.

3. Document every process early 

This will help me document every successful operation inside the business to continue generating results: 

- Get a project management software

- Map out what tasks need to be done

- Define clear steps

- Assign who needs to do it

- Set deadlines

4. Develop a Powerful Brand Voice

To do this I'd need to:

- Have a stance.

- Be...

Continue Reading...

5 Genius Ways Starbucks Used Psychology to Become the King of Coffee

1. Irrational Value Assessment: 

The Starbucks Effect

 When people see a high-priced item, they automatically assume it’s of a higher quality and more valuable than something that’s cheap.

 Example: Starbucks charged more for what used to be cheap and dressed it in a premium customer experience, with nice tables, good music, and friendly baristas.

2. FOMO Keeps Customers Coming Back

 The psychological pain of losing is twice as powerful as the pleasure of gaining something.

 FOMO gets customers into the store and makes them feel like they’re part of something exclusive and special.

 Example: Seasonal drinks that happen only at Christmas

3. Removing Friction: Starbucks Used Psychology to Create a Habit

Remove as much friction in your customer journey as possible. Make it so easy to interact, buy, and gain access to your product. 

Example: Their app removes two of the biggest pains from getting coffee, waiting to pay and waiting to...

Continue Reading...

8 Hidden Secrets To Make Your Brand Feel More Expensive And Loved

1. Focus on a niche

Niching allows you to avoid competing against huge players that already dominate the space

Appeal to a smaller focused market segment

Consider how you can make your product or service more bespoke

Don't compete, infiltrate new opportunities

2. Use Luxury positioning

Positioning is how your brand is perceived in your customers mind.

What makes your product or service different?

What makes the experience different?

What is different about how tou make customers feel?

3. Attach Symbolic Value to Your Products

Expensive brands give their brand meaning. Often in the form of emotional value, or expressing a buyers status/role in society.

Connect your brand to an idea/even a cause that means a lot to you

4. Use Exclusivity

It should feel like a gift to even get the opportunity to buy your product. Expensive brands limit what they have to offer.

Limit quantity to increase perceived value

Limit who you serve to create loyal fans

Limit when you sell an item...

Continue Reading...

How Appleā€™s Marketing Gets You to Pay $1000+ for an iPhone

1. Apple Marketing Strategies Appeal to Our Emotions

We use products like iPhones to signal to other people "who we are". 

Psychologists call this behaviour self-signaling and it’s an incredibly powerful marketing lever. 

2. Apple Believes in Simplicity

The iPhone is shiny, sleek, and perfectly proportioned.

Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone. 

It’s down to a psychological principle called the Simplicity Theory. 

3. Masters of Status

The combination of innovation, style, and desire makes the iPhone a status symbol.

Trying to attain status is a powerful driver of human behavior. 

4. We Want What We Can’t Have

Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.

5. The Psychology of Price

 Price is one of the indicators that something might...

Continue Reading...

5 Marketing Psychology Techniques That Make Your Customers Buy

1. People don't like being told what to do. Try asking more questions. 

 Asking questions gives your customers a choice. Meaning your customers are far more likely to take action. 

2. Create a common enemy in your marketing so that your customers feel understood. 

People advocate for brands with a clear enemy. 

It makes customers feel like you're on their side. 

Most importantly, it makes customers feel heard.

3. Use the small daily equivalence effect. 

Break down your product/service price to a daily amount.

Compare your offer to a low cost commodity, like a cup of coffee for instance. 

This makes your product sound less costly, therefore easier to buy.

4. Use the many small "yes-es" technique. 

Try getting your customers to say yes to something small first. 

Slowly work your way to more expensive options.

5. Use the Endowment effect.

People place a higher value on something that they've made themselves or contributed to...

Continue Reading...
Close

50 Hacks to Get a Premium Guide

Please enter your name and email below to receive your free guide in your inbox.