96% of people get this wrong when starting in business...
A friend of mine, Josh was part of the 96%...
And he declared bankruptcy in less than 2 years.
Here's why:
Josh was an engineer by profession, very smart guy.
In 2020, he decided to start his online business.
His online business was nurtured by his hobbie: drawing.
Josh is a brilliant graphic designer, but... very bad at showcasing his value.
When he started his business, because of his lack of experience, he decided to charge low.
In less than 3 months, he was fully booked with projects!
The problem is Josh had a lot of clients, but not a lot of profit.
He was suddenly working more than in his 9-5, yet making the same amount.
He couldn't figure out, what was wrong...
Josh was working with cheap clients, and competing on price.
❌ Don't be like Josh... because:
There will always be a cheaper provider, and
a more expensive one. What matters is...
- What makes you... YOU!
✅ Sell that, your differential factor.
This is your reminder to:
- Stop working with cheap clients.
- Speak about your differential factor.
- Raise your prices, based on the value.
Better prices, better clients, better work.
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek
CEO Sphere
