- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
People buy products that they can see themselves using. Make your products look ready to use.
Many marketers will have you believe you need be everywhere, this leads to stress and burnout.
People desire achieving who they want to be, rather than who they are.
Reflect this life in your brand and marketing to draw customers to your brand.
Giving discounts to every customer creates a bad reputation.
You create your brand around being a "discount giver"...
This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
Discounts are a double-edged sword.
Reserve them for the right occasions:
Want to start making...
When building your business it's important to state exactly what you want.
Most businesses are vague about exactly what results they bring their customers.
Ask yourself how you quantitatively impact the bottom line of your customers.
Then communicate it to customers to build your reputation around bringing results.
When creating a new product or service its easy to get stuck in planning stages.
Planning a million theories will not bring your brand success.
Put an idea to work and learn from the outcome
We live in a time of instant gratification, as a result, this has led us to expecting instant success.
Create a piece of content = brand will go viral
Launch a product = sales are going to roll in on the first try
This leads to...
When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it. Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service.
Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere.
This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered.
Big brands won't tell you this:
The real reason as to how they become so successful.
Every day brands flood our social media feeds!
They're all shouting in a desperate attempt to win a space in our minds.
The more brands shout, the less we pay attention.
This is why, while all other brands are shouting.
Smart brands whisper and let their actions do the talking!
Want to influence your customers subconsciously? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
No one is ever going to buy from your content alone...
After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!
Your content's sole purpose is to attract.
It is to nurture, inspire, and to showcase the type of person you are.
Your personality attracts more people to your community.
Your community increase the reach of your content.
And breaks down the barrier of uncertainty when your ideal client finally show up.
Your content nurtures the need for you but it doesn't sell.
Want to learn how to attract and convert your ideal client? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
Do you want your personal brand to be a success?
To be seen by the masses and leave your mark?
A powerful reason for your audience to connect with you is needed to leave that mark.
An emotional driver for you, and a heartwarming reason to believe in you for them.
The reason aligns your goals with your audience, it feels like you are on a similar journey.
And your audience starts to realise, you are like them, that you are connected.
That reason is your story! - your background, and everything you have been through...
1. What is your background?
2. How long have you been in your field?
3. What obstacles have you faces on your journey?
4. Does your audience face similar struggles?
5. How are the obstacles similar to your audience?
6. How did you overcome those obstacles?
7. What solution did you find that helped?
8. What mistakes did you make to find the solution?
9. How did it change your life?
10. How do you prevent...
You have the ability to influence minds and build a brand that spreads across social media.
To build a brand, you need to increase your social currency.
Social currency is how good you look in front of your audience.
To increase your social currency, increase your audience's social currency by making them look good.
1. Post with a purpose.
2. Define clear goal your audience wants to reach.
3. Not sure? Ask them.
4. Post content that helps them reach that 1 goal.
5. Create conversations.
6. Nurture your audience while they're trying to reach that goal.
7. Release content and other resources regularly that all point to achieving their goal.
Then only you'll build a community that shares regularly!
Want to learn how to build a brand that influence minds? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
When you first start building your brand, you are completely invisible.
No one knows who you are and they won't care, until you connect with the people you want to help.
1. Research exactly who they are
2. Understand what they currently know
3. Deteremine what's missing from their life
1. A fresh perspective
2. What others haven't said before
3. A new way of helping
1. Connect with industry leaders
2. Show proof based on your experience
3. Convert industry leader, gain their fans' attention
Once you have converted those fans, don't stop there.
Repeat the cycle: stay consistent and relevant to remain unforgettable.
Want to learn how to build an unforgettable brand? Click here to join our private community of 300+ creators (only winners allowed inside).
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.