The One Single Business Lesson I Wish I Learned Sooner
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Giving discounts to every customer creates a bad reputation.
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You create your brand around being a "discount giver"...
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This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
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When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
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When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
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Discounts are a double-edged sword.
Reserve them for the right occasions:
New product launch (introductory price point)
To reward existing loyal customers
Long term retainers (ie signing a 6 month service)
Want to start making money with your luxury brand? - Check out our...
Grabbing Attention is Killing Your Brand
Grabbing attention is deadly!
Have you ever passed a child in a supermarket...
Crying because their mum wouldn't buy that cookie.
They try every trick in the book to grab attention!
If I drop on the floor and scream...
It never works out well. No one wants to be shouted at.
Noisy content always repels your audience.
People desire feeling understood, genuine interactions and creating a coonection.
Content that seeks attention will gain no affection.
Creat content that seeks connection.
Want to create a connection with your audience? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
Grabbing Attention is Killing Your Brand
Image Credits: Freepik
Grabbing attention is deadly!
Have you ever passed a child in a supermarket...
Crying because their mum wouldn't buy that cookie.
They try every trick in the book to grab attention!
If I drop on the floor and scream...
It never works out well. No one wants to be shouted at.
Noisy content always repels your audience.
People desire feeling understood, genuine interactions and creating a coonection.
Content that seeks attention will gain no affection.
Creat content that seeks connection.
Want to create a connection with your audience? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
Stop Selling With Your Content
Image credits: Freepik
No one is ever going to buy from your content alone...
After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!
Your content's sole purpose is to attract.
It is to nurture, inspire, and to showcase the type of person you are.
Your personality attracts more people to your community.
Your community increase the reach of your content.
And breaks down the barrier of uncertainty when your ideal client finally show up.
Your content nurtures the need for you but it doesn't sell.
Want to learn how to attract and convert your ideal client? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
