Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
People place a higher value on something that they've made themselves or contributed to...
- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
Save this post!
Will you save this post?
This reinforces the idea that saving must be a good idea. It gives people a choke
People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard
Nike's enemy is doing nothing.
Apple's enemy is a lack of innovation
Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)
This makes your product look more affordable.
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek
CEO Sphere
People buy products that they can see themselves using. Make your products look ready to use.
Many marketers will have you believe you need be everywhere, this leads to stress and burnout.
People desire achieving who they want to be, rather than who they are.
Reflect this life in your brand and marketing to draw customers to your brand.
Giving discounts to every customer creates a bad reputation.
You create your brand around being a "discount giver"...
This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
Discounts are a double-edged sword.
Reserve them for the right occasions:
New product launch (introductory price point)
To reward existing loyal customers
Long term retainers (ie signing a 6 month service)
Want to start making...
When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it. Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service.
Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere.
This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered.
As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"?
Here are 3 of the worst to avoid believing and the truths behind each lie.
People don't read, they scan
This one makes an appearance now and again and it paints a bad picture of good marketing.
If this were true all necessary information would be scanned and never read...
Good marketing isn't about keeping everything short and to the point.
It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.
People read what matters
They cut out the noise and only read info they want the most.
You must find a niche to start your business
While you continue to overthink, other people have already started building their brand
You don't need anything however by...
Big brands won't tell you this:
The real reason as to how they become so successful.
Every day brands flood our social media feeds!
They're all shouting in a desperate attempt to win a space in our minds.
The more brands shout, the less we pay attention.
This is why, while all other brands are shouting.
Smart brands whisper and let their actions do the talking!
Want to influence your customers subconsciously? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
You have the ability to influence minds and build a brand that spreads across social media.
To build a brand, you need to increase your social currency.
Social currency is how good you look in front of your audience.
To increase your social currency, increase your audience's social currency by making them look good.
1. Post with a purpose.
2. Define clear goal your audience wants to reach.
3. Not sure? Ask them.
4. Post content that helps them reach that 1 goal.
5. Create conversations.
6. Nurture your audience while they're trying to reach that goal.
7. Release content and other resources regularly that all point to achieving their goal.
Then only you'll build a community that shares regularly!
Want to learn how to build a brand that influence minds? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
CEO Sphere
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