A psychology guide to get more customers to buy from you:
1. Label your customers.
- People want to feel part of a group.
- Speak specifically to the type of customer you want to attract.
Labelling allows your ideal customer to feel like you serve exactly what they need.
2. Play devil's advocate.
- Speak about what your product can't do vs what it can do.
- Makes you come across as more transparent and trustworthy.
This shows confidence and knowledge in your product and that you are not trying to mislead customers.
3. Use the loss-aversion bias.
People are more likely to take action when there is something to lose over something to be gained.
- Reframe wins as losses
- Mention the knock-on effects of not
- Explain the opportunities that would be missed if they don't buy
4. Play hard to get
People desire more what they can't have.
- Make your product seem like an enticing challenge.
- It makes the reward sweeter when...
Many new businesses try to get in front of too many people...
This is a mistake
A message that speaks to everyone has your audience looking like:
Define ONE person and address them in your marketing message >>>
Prompts to define your ONE ideal customer:
One message that resonates with 1,000 customers is more effective than a thousand different messages that reach none.
1 Start with one customer
2 Know what their life looks like
3 Know what they aspire to achieve
4 Position your product as a bridge. By using marketing yo communicate your brand takes your customer from current...
This has guaranteed me an average of 87% closing ratio!
9 out of every 10 deals is mine
Many people start their conversations with a
'Hey, what's up, this my offer'
Other people start their conversations talking about the weather...
Unless you are selling them an umbrella... save that one for later!
Both of these ways will lead to a 'No, thank you'.
Your prospect cares about unique treatment & understanding, not generic scripts & salesy techniques...
'Jamesss, did you catch the football game yesterday? - Man, I told you we were gonna win'.
'Elle, before we dive in, that post you made yesterday... WOW! - It was amazing!
Salesy isn't even a word in the dictionary.
There is no definition for it. It's a made up thing to keep you poor.
If you have an offer that helps people, then start promoting it!
If you are not actively searching for clients, you won't make money.
Just because you have clients today, doesn't mean you will tomorrow.
Dedicate 30 minutes every day to start new conversations.
You can't sell a product to a stranger, if you don't believe in it.
The lack of confidence will keep you poor.
You can't give your everything 1 day, then sleep for a week.
Show up as often as you can, but never quit.
If your offer doesn't have 10x the value in relation to the price, change it.
An irresistible offer has considerable less risk...
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
People place a higher value on something that they've made themselves or contributed to...
If you are remotely serious about your success, read until the end.
These skills will get you 10 years ahead of 96% of the people:
Learn to avoid negativity every day.
These 5 skills guarantee that you will
make a lot of money:
Soft-skills allow you to connect better with people. Here are 5 irreplaceable soft skills:
You need to know what your body and mind is asking you for.
If you can't control yourself, how will you control your life?
This keeps clients running away from you.
Instead, ask quality questions to understand exactly what they need.
Then provide solutions according to those needs.
If you want to convert more leads into clients, be a really good listener.
Allow them to express their frustration, as often times, they will communicate exactly what they want from you.
80% of all deals require 6 to 12 points of contact in order for people to buy from you.
Follow-up is essential, and you need to do it by adding value to the customer:
"Just checking in to see what's up!
"I saw this article that I thought would be useful to you, let me know if you like it? "
Talking about the weather it's great, but ineffective when it comes to business.
Instead, ask questions which help...
Whenever asking for a payment at the end of your sales calls, do NOT do this:
• Wanna start work? Do you like it?
• Instead, assume that they will work with you, and give them 2 options. Both options favourable to you.
"Which package would you like to invest in? A or B?"
Lay out all the benefits of your programme, and add a guarantee on top.
Only then, reveal the price and ask:
How would you like to pay, paypal or card?
Present someone who was in the exact same situation as them. Then showcase their transformation, and say:
"Rob was in the exact same situation as you, he was looking for X, Y and Z. Fast forward 3 months after, those are his results. If you are looking for similar results, let's start Monday"
Make them see that the sole reason of them being able to afford your service, is a...
Use the following sales trust words to make more money quicker!
Nothing sounds better to the ear, than a person's own name.
People need security in order to trust you, make sure they have it.
Example: 'Yes Dave, I will make sure to secure you a place'.
Buyers want to be part of something which is proven, as this gives them security that it indeed works.
Example: This is a service with a proven track-record Mark!
The definition of the word says it all
If there's something people care to see is results, make sure you use this specific word to earn their trust.
Example: Yes Claire, I can assure you that with this proven strategies, we will achieve the desired results.
Feel free to email us questions at any time [email protected]
Claim your 50...
If you don't trust yourself, why would buyers do so?
Building confidence is essential for business and sales.
Here are my 2 favourite ways to do it...........
- Practice your sales process and delivery.
This will help you to gain confidence.
- Get results.
Once you see that you are capable of delivering your service with excellence, your confidence will increase!
If you are incapable of understanding the situation of your leads, you won't be able to close the deal.
Understanding and tackling exactly what troubles them, will help you make sales.
Spend 24 hours in agreement with other people. Just try it out.
Agree to everything.
This exercise will help you practice your listening and empathy.
If you want people to buy from you, help them understand WHY should they?
This is where persuasion is essential.
Mastering persuasion will help you to showcase better your service &...
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.
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