3 Psychological Marketing Tips To Influence Your Customers

1. People don't like to be told what to do. Try asking more questions

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This reinforces the idea that saving must be a good idea. It gives people a choke

 

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

 

3. Use the "Small Daily Equivalence" effect

Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable.

 

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere

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5 Marketing Hacks That Will Help You More Than a $200k Marketing Degree

1. Visual Depiction Effect

People buy products that they can see themselves using. Make your products look ready to use.

 

2. Exclude people with your marketing, rather than attract.

  1. Zone in one message, one goal, one mission.
  2. Filter out people that are not a good fit.
  3. Only speak to your true ideal customers.

 

3. You don't have to be everywhere. Show up in one place and be exceptional.

Many marketers will have you believe you need be everywhere, this leads to stress and burnout.

  1. Focus on one platform
  2. Hone your craft and master the platform.
  3. You'll attract more than enough customers to make a 6+ figure business.

 

4. Rather than market to your ideal customers. Market to who they want to be.

People desire achieving who they want to be, rather than who they are.

Reflect this life in your brand and marketing to draw customers to your brand.

 

5. Successful brands create mental ownership inside their customer's mind

  1. First they use a trigger word, such as...
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3 Lies "Experts" Will Tell You When Marketing Your Business Online

As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"? 

Here are 3 of the worst to avoid believing and the truths behind each lie. 

 

Marketing Lie #1

People don't read, they scan

This one makes an appearance now and again and it paints a bad picture of good marketing.

If this were true all necessary information would be scanned and never read... 

Good marketing isn't about keeping everything short and to the point.

It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.

Marketing Truth

 People read what matters

They cut out the noise and only read info they want the most. 

 

Marketing Lie #2

 You must find a niche to start your business

While you continue to overthink, other people have already started building their brand

You don't need anything however by...

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3 Psychological Marketing Tips To Influence Your Customers

Image Credits: Freepik

Here are 3 psychological marketing tips you can use to influence your customers.

1. People don't like to be told what to do. Try asking more questions

Save this post!

Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choice.

 

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.

By creating a common enemy you tap into your customer's need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

 

3. Use the "Small Daily Equivalence"

Break down your product or service price daily

Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable

 

Did you enjoy these marketing tips?

Want to influence your customers subconsciously?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

 

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