5 Things Customers Secretly Desire
These tips can be applied to dating too, so if you are single - double win!
1. Cutomers want to feel a connection
If there isn't a mutual understanding, the deal will fall.
They either like you or won't work with you.
2. Customers want you to have attention to details
Most customers will express what they need, and if you ignore it, they will walk away.
3. Customers want to feel understood and listened to
Shh....listen more than you talk!
4. Cutomers love compliments
If there is a potential client who is phenomenal....why not tell them?
People love compliments!
5. For people to buy, they need to feel secure
Whenever you are selling a product or service, you need to provide security.
Otherwise, people won't take action.
6. If you want to have more sales focus on 2 things:
- Helping customers understand they have a problem, costing them health/wealth or time.
- Helping them understand that you are the right solution that can solve the...
5 Marketing Psychology Techniques That Make Your Customers Buy
1. People don't like being told what to do. Try asking more questions.
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
2. Create a common enemy in your marketing so that your customers feel understood.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
3. Use the small daily equivalence effect.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
4. Use the many small "yes-es" technique.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
5. Use the Endowment effect.
People place a higher value on something that they've made themselves or contributed to...
5 Psychological Tricks To Win More Customers
1. Appeal to emotional attachments.
- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
2. Appeal to your customers fundamental need to belong.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
3. Appeal to your customers fundamental need for safety.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
4. Appeal to your customers fundamental need for control.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
3 Psychological Marketing Tips To Influence Your Customers
Image Credits: Freepik
Here are 3 psychological marketing tips you can use to influence your customers.
1. People don't like to be told what to do. Try asking more questions
Save this post!
Will you save this post?
This reinforces the idea that saving must be a good idea. It gives people a choice.
2. Create an enemy to create your brand's tribe
People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customer's need to get their voice heard
Nike's enemy is doing nothing.
Apple's enemy is a lack of innovation
3. Use the "Small Daily Equivalence"
Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)
This makes your product look more affordable
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Robert & Alek
CEO Sphere
