5 Marketing Psychology Techniques That Make Your Customers Buy
1. People don't like being told what to do. Try asking more questions.
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
2. Create a common enemy in your marketing so that your customers feel understood.
✅ People advocate for brands with a clear enemy.
✅ It makes customers feel like you're on their side.
✅ Most importantly, it makes customers feel heard.
3. Use the small daily equivalence effect.
✅ Break down your product/service price to a daily amount.
✅ Compare your offer to a low cost commodity, like a cup of coffee for instance.
✅ This makes your product sound less costly, therefore easier to buy.
4. Use the many small "yes-es" technique.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
5. Use the Endowment effect.
People place a higher value on something that they've made themselves or contributed to creating.
✅ Make your products a collaborative effort.
✅ Use wording such as "your" or "my" to create a sense of ownership.
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Robert & Alek
CEO Sphere
