When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it. Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service.
Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere.
This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered.
Big brands won't tell you this:
The real reason as to how they become so successful.
Every day brands flood our social media feeds!
They're all shouting in a desperate attempt to win a space in our minds.
The more brands shout, the less we pay attention.
This is why, while all other brands are shouting.
Smart brands whisper and let their actions do the talking!
Want to influence your customers subconsciously? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
No one is ever going to buy from your content alone...
After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!
Your content's sole purpose is to attract.
It is to nurture, inspire, and to showcase the type of person you are.
Your personality attracts more people to your community.
Your community increase the reach of your content.
And breaks down the barrier of uncertainty when your ideal client finally show up.
Your content nurtures the need for you but it doesn't sell.
Want to learn how to attract and convert your ideal client? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
Do you want your personal brand to be a success?
To be seen by the masses and leave your mark?
A powerful reason for your audience to connect with you is needed to leave that mark.
An emotional driver for you, and a heartwarming reason to believe in you for them.
The reason aligns your goals with your audience, it feels like you are on a similar journey.
And your audience starts to realise, you are like them, that you are connected.
That reason is your story! - your background, and everything you have been through...
1. What is your background?
2. How long have you been in your field?
3. What obstacles have you faces on your journey?
4. Does your audience face similar struggles?
5. How are the obstacles similar to your audience?
6. How did you overcome those obstacles?
7. What solution did you find that helped?
8. What mistakes did you make to find the solution?
9. How did it change your life?
10. How do you prevent...
You have the ability to influence minds and build a brand that spreads across social media.
To build a brand, you need to increase your social currency.
Social currency is how good you look in front of your audience.
To increase your social currency, increase your audience's social currency by making them look good.
1. Post with a purpose.
2. Define clear goal your audience wants to reach.
3. Not sure? Ask them.
4. Post content that helps them reach that 1 goal.
5. Create conversations.
6. Nurture your audience while they're trying to reach that goal.
7. Release content and other resources regularly that all point to achieving their goal.
Then only you'll build a community that shares regularly!
Want to learn how to build a brand that influence minds? Click here to join our private community of 300+ creators (only winners allowed inside).
Robert & Alek
When you first start building your brand, you are completely invisible.
No one knows who you are and they won't care, until you connect with the people you want to help.
1. Research exactly who they are
2. Understand what they currently know
3. Deteremine what's missing from their life
1. A fresh perspective
2. What others haven't said before
3. A new way of helping
1. Connect with industry leaders
2. Show proof based on your experience
3. Convert industry leader, gain their fans' attention
Once you have converted those fans, don't stop there.
Repeat the cycle: stay consistent and relevant to remain unforgettable.
Want to learn how to build an unforgettable brand? Click here to join our private community of 300+ creators (only winners allowed inside).
Then you have to dig deeper than solving problems.
Anyone can figure out ways to boost people's productivity, anyone can share a tool that 'makes you money', and anyone can help another person build a brand!
So what makes people truly love your brand? It goes way beyond solving problems. It digs so deep into who we as people are.
Here is the winning formula!
Educate them and simplify their life by solving their basic to complicated daily life problems and showing them how to make things easier.
Make a deep impact on their life by either helping them get something or by helping them avoid losing something. For example, save them money or time.
Making the experience with you outstanding by making everything you do feel relatable and by making them feel they belong to something - something they value.
Help them to trust you...
If you're wondering why your audience is slowly starting to fade, or is completely non-existent, it's because you have no community.
Your audience show up for you daily. They want to be nurtured, they want to be cared for.
They show up because you make them feel welcome. Your intentions need to align with helping your audience reach their destination.
Neglecting their goals leads to your community fading, and your brand along with it.
Follow the 5 steps guide below to start building your community:
Leaders are tough, outspoken, give a shit about a cause. Can you be that person for your community?
Share ideas that you and your audience enjoy. If you're the only one interested then no one is gonna be invested.
Can your audience connect with you? Nothing worse than a sweaty sock of a personality!
What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?
How do you fix your brand and get your position back in the market?
The only way is to take away everything… tear away your images, the colours, the fonts.
From there, you can start to rebuild. Allowing yourself to recreate from the ground up!
And ensure your foundations are strong:
1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?
What is the single most important thing you want to communicate to your audience?
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!
The one thing I have always observed with business owners trying to build their brand, is lack of clarity.
You have a million and one thoughts running through your mind. A million ways to make money, a million ways to improve your business, a million ways to reach your consumers.
So you blindly fire in all directions, 'hoping' for one idea to hit the mark.
The broader the focus and the more complicated you make it, the less you achieve and the more simpler it is, the more you achieve!
Rather than focusing your efforts in all directions, keep lining up your aim. Slightly adjust after every missed shot.
Eventually, you get closer after every miss. Until you finally hit the bullseye! This is the power clarity has on your brand.
Never try to shoot in all directions, you simply cannot. Master one platform, one business strategy, one niche and one business.
Tired of shooting in...