I made the riskiest decision to quit my 9-5 and I had no clue about business and for the longest time, I was seeing my income decreasing!

As a result, the fear began to increase, I was worried I made a huge mistake, even doubted myself as a result.

But rather than break and cave in. I kept going, I kept pushing and experimenting. I took one leap that turned everything around.

Video was my biggest fear. Turns out it was also everything missing from my strategy.

The moment I showed up, better qualified leads wanted to do business. Higher ticket clients were recognising me as the solution they needed in their life. Here's a step-by-step breakdown of how I made $100K+ with Video Marketing:

Step-By-Step Guide to Video  Marketing

1. I had to sacrifice all my time and dedicate it to perfecting my processes and strategy.

You don't get on calls for $100,000 projects by chance. It takes a lot of time to build a working strategy where you can repeat results. A lot of our time has...

1. Apple Marketing Strategies Appeal to Our Emotions

We use products like iPhones to signal to other people "who we are". 

Psychologists call this behaviour “self-signaling” and it’s an incredibly powerful marketing lever. 

2. Apple Believes in Simplicity

The iPhone is shiny, sleek, and perfectly proportioned.

Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone. 

It’s down to a psychological principle called the Simplicity Theory. 

3. Masters of Status

The combination of innovation, style, and desire makes the iPhone a status symbol.

Trying to attain status is a powerful driver of human behavior. 

4. We Want What We Can’t Have

Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.

5. The Psychology of Price

 Price is one of the indicators that something might...

Sales is a skill composed by many other skills

These S will get you ahead of the 96% of other sales people:

1. Empathy

Being able to understand how people truly feel it's powerful.

If you master empathy, you will know exactly what to offer people.

2. Listening in detail

Capturing important details by actively listening is key.

Often times, leads will tell you exactly what they need. If you listen closely, you will offer exactly that.

3.Persuasion

The ability to convince people to trust what you are saying.

Mastering persuasion will allow you to live a better life in general.

Every day, we try to persuade people to believe something is good or bad.

Start doing it intentionally.

4. Psychophysiology and lie detection

I graduated in Psychophysiology - the understanding between mind and body.

Best decision of my life.

While working 6+ years in lie detection, I am now capable of predicting what people will say or do in given situations.

5. Emotional...

1. Visual Depiction Effect

People buy products that they can see themselves using. Make your products look ready to use.

2. Exclude people with your marketing, rather than attract.

1. Zone in one message, one goal, one mission.
2. Filter out people that are not a good fit.
3. Only speak to your true ideal customers.

3. You don't have to be everywhere. Show up in one place and be exceptional.

Many marketers will have you believe you need be everywhere, this leads to stress and burnout.

1. Focus on one platform
2. Hone your craft and master the platform.
3. You'll attract more than enough customers to make a 6+ figure business.

4. Rather than market to your ideal customers. Market to who they want to be.

People desire achieving who they want to be, rather than who they are.

Reflect this life in your brand and marketing to draw customers to your brand.

5. Successful brands create mental ownership inside their customer's mind

1. First they use a trigger word, such as...

Image credits: Freepik

You have the ability to influence minds and build a brand that spreads across social media.

How To Build A Brand That Influence Minds

To build a brand, you need to increase your social currency.

Social currency is how good you look in front of your audience.

To increase your social currency, increase your audience's social currency by making them look good.

Here's how to do it:

1. Post with a purpose.

2. Define clear goal your audience wants to reach.

3. Not sure? Ask them.

4. Post content that helps them reach that 1 goal.

5. Create conversations.

6. Nurture your audience while they're trying to reach that goal.

7. Release content and other resources regularly that all point to achieving their goal.

Then only you'll build a community that shares regularly!

Want to learn how to build a brand that influence minds?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

Image credits: Freepik

To sell more you must understand sales first.

Here's your free guide to understanding sales:

1. Prospecting: searching for clients.

2. Inbound: potential client who approached you.

3. Gatekeeper: the person who controls the access to the decision-maker.

4. Decision-maker: the main person who takes the decision to purchase or not.

5. Follow-up: the process in which you persuade a prospect to purchase your product.

6. B2B: a business which mainly sells to business directly.

7.  B2C: a business which mainly sells to individuals directly.

8. Outbound: a potential client you approached (hunting)!

9. Closing: the part of the sale in which prospects agree to becoming a client.

10. Objection: a potential disagreement from the prospect.

11. CRM: customer relationship management. A system which collects customer data, with the goal to improve net profit.

12. Conversion:  the process of turning a prospect into a client.

13. Call Closing Ratio: The percentage of...

Image credits: Freepik

If you want people to remember your brand, become the bad habit people can’t break.

Here’s how…

01. Don’t be afraid to be different 

We are all conditioned from a young age to fit in. As you grow older you’ll realise it’s your differences that people find magnetic.

• Show off your weird 
• Ignore opinions that lock up your uniqueness
• When everyone is doing x, try doing y

02. Use the element of surprise

The element of surprise causes us to freeze for 1/25th of a second. During that time emotions intensify up 400 percent.

Imagine how memorable you’ll be if you can amplify your audiences 400%. 

• Break your normal routine to invite something new 
• Use controversial topics to get people talking
• Your audience should know you’ll be there. But should NOT know what or when to expect 

03. Don’t underestimate small acts 

We often neglect the smallest gestures.

...

Image credits: Freepik

Generating the first 10,000$ in sales can be hard…

But if you use the right strategies & tools. it's easy. Here's how:

Generating the first 10,000$ in sales can be hard…

Let’s make it easy for you!

47 Strategic Hacks To Make Your First $10K:

1.  Show a case-study you’ve done

2.  Be active in Facebook groups

3.  Build credibility with Lives

4.  Develop lead magnet strategy

5.  Consistency post content

6.  Be Authentic (an Octopus)

7.  Create Facebook Ads

8.  Use Retargeting methods

9.  Join a Mastermind

10.  Support your supporters

11.  Always do 5-8 follow-ups

12.  Join CEO Sphere & learn Sales

13.  Answers DMs ASAP

14.  Use Influencer Marketing

15.  Treat Instagram as a community

16.  Use Google Business

17.  Send emails consistently

18.  Go to...

A weak brand repels your audience.

What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?

How do you fix your brand and get your position back in the market?

The only way is to take away everything… tear away your images, the colours, the fonts.

From there, you can start to rebuild. Allowing yourself to recreate from the ground up!

And ensure your foundations are strong:

1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?

What is the single most important thing you want to communicate to your audience?

2. Strategy:
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.

3. Differentiation:
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!

4....

Tired of Customers Not Converting?

Are you tired of not being able to attract customers, having to navigate skepticism and working your ass off to build trust with your audience. 

Even after all of your efforts, your consumers end up NOT trusting you and preferring your competitor, or worse, going with a low-cost choice.

The Cost of Uncertainty

If the uncertainty in their minds outweighs the trust & value you've built, there's no way they'll invest in you. A solid brand helps build thwart uncertainty. But it still requires systems in place.

More importantly, not everyone will see the value in your products & services at first. No one is going to part with their money without you having systems in place to navigate uncertainties.

For example: Sales pages & FAQs seriously help navigate people through all the "What if's" and "but's". It's super important to eliminate ALL of their uncertainties before they make a decision.

How to Appeal to Their...