I used to waste a lot of time trying to be memorable.
Using all the cheap tricks gurus told me: hook your audience, tell better stories, create great content.
Until I realised there was a far easier way.
Just be consistent!
Consistently wanting to improve your craft.
Consistently playing a part in your audience's lives.
Consistently being present to help your audience.
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Robert & Alek
Hashtags won't attract people to your page.
Don't get me wrong, hashtags are amazing. The problem with hashtags is they force us to put all our focus on a number.
And we forget where our focus should be.
We can blame other factors for our lack of reach. Or we can put our focus back into the process.
The process of creating content worth interacting with.
The process of serving our cutomers regularly.
The process of building trust and winning hearts over time.
Hashtags serve you for the short-term. Building your brand is a focus for the long-term.
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Robert & Alek
Grabbing attention is deadly!
Have you ever passed a child in a supermarket...
Crying because their mum wouldn't buy that cookie.
They try every trick in the book to grab attention!
If I drop on the floor and scream...
It never works out well. No one wants to be shouted at.
Noisy content always repels your audience.
People desire feeling understood, genuine interactions and creating a coonection.
Content that seeks attention will gain no affection.
Creat content that seeks connection.
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Robert & Alek
If you want your business to grow, your team must grow too.
You can work really hard and still achieve no results, because you are doing bad your work.
If you're trying to grow your followers and make sales from one post, you won't achieve either.
If you want to have clients, sell your personality and the emotion of working with you.
You may feel the hit of sweet dopamine while you get great engagement from posts designed to "appeal momentarily" to your audience, but, you certainly ain't memorable.
There's a lot more needed than just posting content, here's a few things:
No one is ever going to buy from your content alone...
After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!
Your content's sole purpose is to attract.
It is to nurture, inspire, and to showcase the type of person you are.
Your personality attracts more people to your community.
Your community increase the reach of your content.
And breaks down the barrier of uncertainty when your ideal client finally show up.
Your content nurtures the need for you but it doesn't sell.
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Robert & Alek
Asking won't get people to interact with your content.
Rather than asking, become persuasive and rock people's world.
Here's how to make it happen:
1. Avoid being vague or confusing. Be clear and specific
2. Blow their minds with a stunning cover
3. Use an image people haven't seen before
4. Create a content style like no one else
5. Tell a joke in your content, get some laughs
6. Use relevant memes
7. Use a cool content theme (pirates, superheroes)
1. Speak to your reader (Use you, your, and you've)
2. Use easy to answer questions
3. Use a relatable experience
4. Provide a huge list, ask "what was your favourite?"
5. Make friends that want to talk with you!
6. Post a conversation starter in your comments
7. Interact with others
1. Inspire your reader using emotions
2. Get your reader to think deeper by diving deeper
3. Cover a topic people haven't seen covered
4. Use relatable and memorable quotes
Your audience's hearts must be won with your content, it it's not doing so, it's not effective.
Wanna win peoples hearts with your content? Here's how:
Have a clear goal. What is the tasty outcome your audience will achieve through reading your content?
Emphasis on the outcome! Do your audience want this?! Ask yourself this and answer objectively.
We are all guilty of creating content at one point for selfish reasons, but if no one else needs it, they have no reason to read!
Trigger words are keywords that are jam-packed with emotion. You can find a long list of these keywords by searching them online, but I'm going to cover the keywords people DON'T talk about. These words are "Friends" "Mum" "Dad".
These words have the strongest emotional response because they are linked to people we ALL LOVE. Use these words in your headlines and tell a relevant story that's related to the solution you want to provide and watch your views...
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.
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