How To Get Clarity In Your Business
Why You Struggle To Succeed?
Most of you are firing in the dark!
The one thing I have always observed with business owners trying to build their brand, is lack of clarity.
You have a million and one thoughts running through your mind. A million ways to make money, a million ways to improve your business, a million ways to reach your consumers.
So you blindly fire in all directions, 'hoping' for one idea to hit the mark.
The broader the focus and the more complicated you make it, the less you achieve and the more simpler it is, the more you achieve!
What should you do instead?
Focus & Adjust:
Rather than focusing your efforts in all directions, keep lining up your aim. Slightly adjust after every missed shot.
Eventually, you get closer after every miss. Until you finally hit the bullseye! This is the power clarity has on your brand.
Never try to shoot in all directions, you simply cannot. Master one platform, one business strategy, one niche and one business.
Tired...
Mind-Blowing Technique To Build An Unforgettable Brand
Image credits: Freepik
When you first start building your brand, you are completely invisible.
No one knows who you are and they won't care, until you connect with the people you want to help.
Follow the steps below to understand & connect with your ideal audience:
1. Research exactly who they are
2. Understand what they currently know
3. Deteremine what's missing from their life
Show them yoy can offer something new to their life:
1. A fresh perspective
2. What others haven't said before
3. A new way of helping
Prove your new way of thinking can be trusted:
1. Connect with industry leaders
2. Show proof based on your experience
3. Convert industry leader, gain their fans' attention
Once you have converted those fans, don't stop there.
Repeat the cycle: stay consistent and relevant to remain unforgettable.
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Robert &...
5 Mistakes That Will Haunt Your Business Forever
Here are the 5 mistakes you must avoid in your business!
Robert Murray (Brand Strategist) & Alek Angelov (Sales & Marketing Strategist) recommends avoiding these mistakes at all costs to thrive in business:
1. Having no integrity
Dropping your beliefs and values in a heartbeat to make a quick win for yourself. You eventually become, what you hate.
2. Stepping on others to get ahead
Eventually all those people you stepped on speak up. And there goes that 'hard earned' reputation.
3. Trying to do it all yourself
You forever stay stuck as a one man army that doesn't scale. One person isn't enough for a business to thrive.
4. Staying in build mode
Staying in build mode as opposed to ever putting anything out there.
You always think about doing. You always tweak and perfect that idea... But it just doesn't go anywhere.
5. No patience
Rather than committing to long term results, you get distracted by all the shiny objects and short term wins - which gets you...
How To Fix A Weak Brand - Rebrand / Refresh Your Brand
A weak brand repels your audience.
What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?
How do you fix your brand and get your position back in the market?
The only way is to take away everything… tear away your images, the colours, the fonts.
From there, you can start to rebuild. Allowing yourself to recreate from the ground up!
And ensure your foundations are strong:
1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?
What is the single most important thing you want to communicate to your audience?
2. Strategy:
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.
3. Differentiation:
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!
4....
How To Get Clarity In Your Business
Why You Struggle To Succeed?
Most of you are firing in the dark!
The one thing I have always observed with business owners trying to build their brand, is lack of clarity.
You have a million and one thoughts running through your mind. A million ways to make money, a million ways to improve your business, a million ways to reach your consumers.
So you blindly fire in all directions, 'hoping' for one idea to hit the mark.
The broader the focus and the more complicated you make it, the less you achieve and the more simpler it is, the more you achieve!
What should you do instead?
Focus & Adjust:
Rather than focusing your efforts in all directions, keep lining up your aim. Slightly adjust after every missed shot.
Eventually, you get closer after every miss. Until you finally hit the bullseye! This is the power clarity has on your brand.
Never try to shoot in all directions, you simply cannot. Master one platform, one business strategy, one niche and one business.
Tired of shooting in...
