3 Psychological Marketing Tips To Influence Your Customers

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Here are 3 psychological marketing tips you can use to influence your customers.

1. People don't like to be told what to do. Try asking more questions

Save this post!

Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choice.

 

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.

By creating a common enemy you tap into your customer's need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

 

3. Use the "Small Daily Equivalence"

Break down your product or service price daily

Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable

 

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Robert & Alek
CEO Sphere

 

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5 Strategic Mind Hacks To Close More Sales

Sales is a game of mind. The more you know about human psychology and the art of persuasion, the easier it will be for you to sell, no matter what.

To get massive results from your sales conversations, it's crucial that you add some mind hacks to your sales process and use them to your advantage.

Here are the 5 secret psychological mind hacks I use to get the most out of my sales conversations:

1. The Illusion of Choice

This hack works by giving your customer 2 choices, and both of them works in your favor. This way, the customer feels like he has only 2 choices.

Example: "Would 12pm or 2 pm work for you to jump on a connection call?"

2. Immediate Attention

Most people will take ages to thank or reply to a prospect / client. You have a golden opportunity here to break that pattern. When you reply or thank the prospect immediately, you stand out from the crowd in your prospect's mind.

Example: "Hi [NAME], I wanted to thank you for your attention,  time & commitment...

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