Here are 3 psychological marketing tips you can use to influence your customers.
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This reinforces the idea that saving must be a good idea. It gives people a choice.
People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customer's need to get their voice heard
Nike's enemy is doing nothing.
Apple's enemy is a lack of innovation
Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)
This makes your product look more affordable
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Robert & Alek
Sales is a game of mind. The more you know about human psychology and the art of persuasion, the easier it will be for you to sell, no matter what.
To get massive results from your sales conversations, it's crucial that you add some mind hacks to your sales process and use them to your advantage.
Here are the 5 secret psychological mind hacks I use to get the most out of my sales conversations:
This hack works by giving your customer 2 choices, and both of them works in your favor. This way, the customer feels like he has only 2 choices.
Example: "Would 12pm or 2 pm work for you to jump on a connection call?"
Most people will take ages to thank or reply to a prospect / client. You have a golden opportunity here to break that pattern. When you reply or thank the prospect immediately, you stand out from the crowd in your prospect's mind.
Example: "Hi [NAME], I wanted to thank you for your attention, time & commitment...
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.
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