When building your business it's important to state exactly what you want.
Most businesses are vague about exactly what results they bring their customers.
Ask yourself how you quantitatively impact the bottom line of your customers.
Then communicate it to customers to build your reputation around bringing results.
When creating a new product or service its easy to get stuck in planning stages.
Planning a million theories will not bring your brand success.
Put an idea to work and learn from the outcome
We live in a time of instant gratification, as a result, this has led us to expecting instant success.
Create a piece of content = brand will go viral
Launch a product = sales are going to roll in on the first try
This leads to...