I made the riskiest decision to quit my 9-5 and I had no clue about business and for the longest time, I was seeing my income decreasing!

As a result, the fear began to increase, I was worried I made a huge mistake, even doubted myself as a result.

But rather than break and cave in. I kept going, I kept pushing and experimenting. I took one leap that turned everything around.

Video was my biggest fear. Turns out it was also everything missing from my strategy.

The moment I showed up, better qualified leads wanted to do business. Higher ticket clients were recognizing me as the solution they needed in their life. Here's a step-by-step breakdown of how I made $100K+ with Video Marketing:

Step-By-Step Guide to Video  Marketing

1. I had to sacrifice all my time and dedicate it to perfecting my processes and strategy.

You don't get on calls for $100,000 projects by chance. It takes a lot of time to build a working strategy where you can repeat results. A lot of our time has...

1. People don't like to be told what to do. Try asking more questions

Save this post!
Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choke

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence" effect

Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable.

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere

Sales is a skill composed by many other skills

These S will get you ahead of the 96% of other sales people:

1. Empathy

Being able to understand how people truly feel it's powerful.

If you master empathy, you will know exactly what to offer people.

2. Listening in detail

Capturing important details by actively listening is key.

Often times, leads will tell you exactly what they need. If you listen closely, you will offer exactly that.

3.Persuasion

The ability to convince people to trust what you are saying.

Mastering persuasion will allow you to live a better life in general.

Every day, we try to persuade people to believe something is good or bad.

Start doing it intentionally.

4. Psychophysiology and lie detection

I graduated in Psychophysiology - the understanding between mind and body.

Best decision of my life.

While working 6+ years in lie detection, I am now capable of predicting what people will say or do in given situations.

5. Emotional...

As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"? 

Here are 3 of the worst to avoid believing and the truths behind each lie. 

Marketing Lie #1

People don't read, they scan

This one makes an appearance now and again and it paints a bad picture of good marketing.

If this were true all necessary information would be scanned and never read... 

Good marketing isn't about keeping everything short and to the point.

It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.

Marketing Truth

 People read what matters

They cut out the noise and only read info they want the most. 

Marketing Lie #2

 You must find a niche to start your business

While you continue to overthink, other people have already started building their brand

You don't need anything however by...