Image credits: Freepik

If you want people to remember your brand, become the bad habit people can’t break.

Here’s how…

01. Don’t be afraid to be different 

We are all conditioned from a young age to fit in. As you grow older you’ll realise it’s your differences that people find magnetic.

• Show off your weird 
• Ignore opinions that lock up your uniqueness
• When everyone is doing x, try doing y

02. Use the element of surprise

The element of surprise causes us to freeze for 1/25th of a second. During that time emotions intensify up 400 percent.

Imagine how memorable you’ll be if you can amplify your audiences 400%. 

• Break your normal routine to invite something new 
• Use controversial topics to get people talking
• Your audience should know you’ll be there. But should NOT know what or when to expect 

03. Don’t underestimate small acts 

We often neglect the smallest gestures.

That short text to a friend, looking into someone eyes and appreciating their every word...