Image credits: Freepik

If you want people to remember your brand, become the bad habit people can’t break.

Here’s how…

01. Don’t be afraid to be different 

We are all conditioned from a young age to fit in. As you grow older you’ll realise it’s your differences that people find magnetic.

• Show off your weird 
• Ignore opinions that lock up your uniqueness
• When everyone is doing x, try doing y

02. Use the element of surprise

The element of surprise causes us to freeze for 1/25th of a second. During that time emotions intensify up 400 percent.

Imagine how memorable you’ll be if you can amplify your audiences 400%. 

• Break your normal routine to invite something new 
• Use controversial topics to get people talking
• Your audience should know you’ll be there. But should NOT know what or when to expect 

03. Don’t underestimate small acts 

We often neglect the smallest gestures.

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