If you want people to remember your brand, become the bad habit people can’t break.
We are all conditioned from a young age to fit in. As you grow older you’ll realise it’s your differences that people find magnetic.
The element of surprise causes us to freeze for 1/25th of a second. During that time emotions intensify up 400 percent.
Imagine how memorable you’ll be if you can amplify your audiences 400%.
We often neglect the smallest gestures.