People buy products that they can see themselves using. Make your products look ready to use.
Many marketers will have you believe you need be everywhere, this leads to stress and burnout.
People desire achieving who they want to be, rather than who they are.
Reflect this life in your brand and marketing to draw customers to your brand.
Whenever asking for a payment at the end of your sales calls, do NOT do this:
• Wanna start work? Do you like it?
• Instead, assume that they will work with you, and give them 2 options. Both options favourable to you.
"Which package would you like to invest in? A or B?"
Lay out all the benefits of your programme, and add a guarantee on top.
Only then, reveal the price and ask:
How would you like to pay, paypal or card?
Present someone who was in the exact same situation as them. Then showcase their transformation, and say:
"Rob was in the exact same situation as you, he was looking for X, Y and Z. Fast forward 3 months after, those are his results. If you are looking for similar results, let's start Monday"
Make them see that the sole reason of them being able to afford your service, is a...
Giving discounts to every customer creates a bad reputation.
You create your brand around being a "discount giver"...
This gives your customers power over your price, which they shouldn't have.
Only you get to decide your price.
When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...
Thus, never buying from you at full price.
When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...
Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.
Discounts are a double-edged sword.
Reserve them for the right occasions:
Want to start making...
Use the following sales trust words to make more money quicker!
Nothing sounds better to the ear, than a person's own name.
People need security in order to trust you, make sure they have it.
Example: 'Yes Dave, I will make sure to secure you a place'.
Buyers want to be part of something which is proven, as this gives them security that it indeed works.
Example: This is a service with a proven track-record Mark!
The definition of the word says it all
If there's something people care to see is results, make sure you use this specific word to earn their trust.
Example: Yes Claire, I can assure you that with this proven strategies, we will achieve the desired results.
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Claim your 50...
When building your business it's important to state exactly what you want.
Most businesses are vague about exactly what results they bring their customers.
Ask yourself how you quantitatively impact the bottom line of your customers.
Then communicate it to customers to build your reputation around bringing results.
When creating a new product or service its easy to get stuck in planning stages.
Planning a million theories will not bring your brand success.
Put an idea to work and learn from the outcome
We live in a time of instant gratification, as a result, this has led us to expecting instant success.
Create a piece of content = brand will go viral
Launch a product = sales are going to roll in on the first try
This leads to...
If you don't trust yourself, why would buyers do so?
Building confidence is essential for business and sales.
Here are my 2 favourite ways to do it...........
- Practice your sales process and delivery.
This will help you to gain confidence.
- Get results.
Once you see that you are capable of delivering your service with excellence, your confidence will increase!
If you are incapable of understanding the situation of your leads, you won't be able to close the deal.
Understanding and tackling exactly what troubles them, will help you make sales.
Spend 24 hours in agreement with other people. Just try it out.
Agree to everything.
This exercise will help you practice your listening and empathy.
If you want people to buy from you, help them understand WHY should they?
This is where persuasion is essential.
Mastering persuasion will help you to showcase better your service &...
When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it. Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service.
Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere.
This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered.
This lowers your status and puts emphasis on the fact you were late.
Instead, simply say:
Thank you for your patience.
This can appear disrespectful to the person you are talking with and break the deal.
Instead, simply ask this:
Who else will be involved in the process of making the decision?
Cmon, this sounds like a kid in school asking another one 'wanna be my friend'...
Instead, use the assumptive close and say:
Would you be paying with your debit or should we do a paypal?
Many people do not want to be the best or strive to be the best. It sounds gimmicky and elitist without need.
It sounds cool to say this, but it will cost you a lot of sales...
As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"?
Here are 3 of the worst to avoid believing and the truths behind each lie.
People don't read, they scan
This one makes an appearance now and again and it paints a bad picture of good marketing.
If this were true all necessary information would be scanned and never read...
Good marketing isn't about keeping everything short and to the point.
It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.
People read what matters
They cut out the noise and only read info they want the most.
You must find a niche to start your business
While you continue to overthink, other people have already started building their brand
You don't need anything however by...
Being poor is ok.
But, staying poor is not ok.
If you know how it feels, use this as a motivation fuel to get rich.
If you have the right skills that is.
This is why there are so many people who are disappointed.
Great markiting is awesome, but you need to be able to deliver results after!
You just have not told them enough about the chance of working with you.
Repetition is key.
If you don't practice sales, you probably won't make a lot of sales.
Ever heard about the famous 10K months in a week?
Well, it ain't real lol
The majority of people know they have some problem but they struggle to...