1. You're pitching your product too soon

This keeps clients running away from you.

Instead, ask quality questions to understand exactly what they need.

Then provide solutions according to those needs.

2. You're only talking about you when reaching out to potential clients

If you want to convert more leads into clients, be a really good listener.

Allow them to express their frustration, as often times, they will communicate exactly what they want from you.

3. You're not following-up with value

80% of all deals require 6 to 12 points of contact in order for people to buy from you.

Follow-up is essential, and you need to do it by adding value to the customer:

"Just checking in to see what's up!

"I saw this article that I thought would be useful to you, let me know if you like it? "

4. You're not asking quality questions on sales calls

Talking about the weather it's great, but ineffective when it comes to business.

Instead, ask questions which help...

1. People don't like to be told what to do. Try asking more questions

Save this post!
Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choke

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence" effect

Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable.

Want to start making money with your luxury brand? - Check out our best-selling brand building book here

Robert & Alek
CEO Sphere

Sales is a skill composed by many other skills

These S will get you ahead of the 96% of other sales people:

1. Empathy

Being able to understand how people truly feel it's powerful.

If you master empathy, you will know exactly what to offer people.

2. Listening in detail

Capturing important details by actively listening is key.

Often times, leads will tell you exactly what they need. If you listen closely, you will offer exactly that.

3.Persuasion

The ability to convince people to trust what you are saying.

Mastering persuasion will allow you to live a better life in general.

Every day, we try to persuade people to believe something is good or bad.

Start doing it intentionally.

4. Psychophysiology and lie detection

I graduated in Psychophysiology - the understanding between mind and body.

Best decision of my life.

While working 6+ years in lie detection, I am now capable of predicting what people will say or do in given situations.

5. Emotional...

1. Visual Depiction Effect

People buy products that they can see themselves using. Make your products look ready to use.

2. Exclude people with your marketing, rather than attract.

1. Zone in one message, one goal, one mission.
2. Filter out people that are not a good fit.
3. Only speak to your true ideal customers.

3. You don't have to be everywhere. Show up in one place and be exceptional.

Many marketers will have you believe you need be everywhere, this leads to stress and burnout.

1. Focus on one platform
2. Hone your craft and master the platform.
3. You'll attract more than enough customers to make a 6+ figure business.

4. Rather than market to your ideal customers. Market to who they want to be.

People desire achieving who they want to be, rather than who they are.

Reflect this life in your brand and marketing to draw customers to your brand.

5. Successful brands create mental ownership inside their customer's mind

1. First they use a trigger word, such as...

1.Use the assumptive close

Whenever asking for a payment at the end of your sales calls, do NOT do this:

•   Wanna start work? Do you like it?

• Instead, assume that they will work with you, and give them 2 options. Both options favourable to you.

"Which package would you like to invest in? A or B?"

2. Use the, no-risk, full benefit close

Lay out all the benefits of your programme, and add a guarantee on top.

Only then, reveal the price and ask:

How would you like to pay, paypal or card? 

3. Same boat, row ahead close

Present someone who was in the exact same situation as them. Then showcase their transformation, and say:

"Rob was in the exact same situation as you, he was looking for X, Y and Z. Fast forward 3 months after, those are his results. If you are looking for similar results, let's start Monday" 

4. You are privileged close

Make them see that the sole reason of them being able to afford your service, is a...

• Giving discounts to every customer creates a bad reputation.

• You create your brand around being a "discount giver"...

• This gives your customers power over your price, which they shouldn't have.

Only you get to decide your price.

• When your price is always discounted it creates a habit with your customers to only buy from you when it's cheap...

  Thus, never buying from you at full price.

• When you do offer your product at full price, they go to another cheaper option. You end up stuck in an endless price war in a bid to win customers on price...

Rather than winning customers over on loyalty to you, your brand, and the experience you work hard to deliver.

• Discounts are a double-edged sword.

Reserve them for the right occasions:

 New product launch (introductory price point)

 To reward existing loyal customers

 Bulk orders

 Long term retainers (ie signing a 6 month service)

Want to start making...

In Sales, for people to buy, they need to trust you

Use the following sales trust words to make more money quicker!

1.Prospect's name

Nothing sounds better to the ear, than a person's own name.

2. Secure

People need security in order to trust you, make sure they have it.

Example: 'Yes Dave, I will make sure to secure you a place'. 

3. Proven

Buyers want to be part of something which is proven, as this gives them security that it indeed works.
Example: This is a service with a proven track-record Mark!

4. Assure

1. tell someone something positively to dispel any doubts.

The definition of the word says it all

5. Results

If there's something people care to see is results, make sure you use this specific word to earn their trust.

Example: Yes Claire, I can assure you that with this proven strategies, we will achieve the desired results.

Feel free to email us questions at any time [email protected]

Claim your 50...

1. Be direct with what you want

When building your business it's important to state exactly what you want.

This means:

1. Asking customers to buy
2. Asking what you could do better
3. Asking why your customers didn't buy.

2. Focus on the results

Most businesses are vague about exactly what results they bring their customers.

Ask yourself how you quantitatively impact the bottom line of your customers.

Then communicate it to customers to build your reputation around bringing results.

3. Take action more than planning.

When creating a new product or service its easy to get stuck in planning stages.

Planning a million theories will not bring your brand success.

Put an idea to work and learn from the outcome

4. Focus on the journey.

We live in a time of instant gratification, as a result, this has led us to expecting instant success.

 Create a piece of content = brand will go viral

 Launch a product = sales are going to roll in on the first try

This leads to...

A Thread You Must Read...

1. Confidence

If you don't trust yourself, why would buyers do so?

Building confidence is essential for business and sales.
Here are my 2 favourite ways to do it...........

- Practice your sales process and delivery. 

This will help you to gain confidence.

- Get results.

Once you see that you are capable of delivering your service with excellence, your confidence will increase!

2. Empathy

If you are incapable of understanding the situation of your leads, you won't be able to close the deal.
Understanding and tackling exactly what troubles them, will help you make sales.

Spend 24 hours in agreement with other people. Just try it out.

Agree to everything.

This exercise will help you practice your listening and empathy.

3. Persuasion

If you want people to buy from you, help them understand WHY should they?

This is where persuasion is essential.

Mastering persuasion will help you to showcase better your service &...

1. Luxury brands command premium pricing.

When your customers see higher price points subconsciously they feel it must be of greater value. That price commands a very specific experience, one that your customers deserves to receive... after all, they paid for it.  Equally, when you know you provide an exceptional product/service, the price MUST reflect the value to prevent undervaluing your service. 

2. Luxury brands focus on extreme levels of differentiation.

Luxury brands invest a lot of money to make their brand different. The slightest similarity to a cheaper option will cause customers to choose the cheapest option. Cheap is not an option for luxury brands, it would harm your positioning and cause customers to go elsewhere. 

This why luxury brands focus on extreme differentiation through the customers they serve, their brand identity, and the overall experience delivered. 

3. Luxury brands are passionate about their...