If I were to start over, grow a 170,000 audience, and work with thousands of customers. This is what I would do:

1. Identify my early adopters

- Identify the key problem I solve

- Identify who struggles with this problem

- Build profiles for different categories of people

- Rank each category

- Define who struggles most

- Conduct a survey to validate high value targets

2. Identify a key network of people to help build my business

1. Public Speakers

2. Lawyers 

3. Investors

4. Finance Advisors 

5. Designers

6. Copywriters

7. Marketing Experts

8. Software engineers

9. Sales experts

Your Network is your Net Worth.

3. Document every process early 

This will help me document every successful operation inside the business to continue generating results: 

- Get a project management software

- Map out what tasks need to be done

- Define clear steps

- Assign who needs to do it

- Set deadlines

4. Develop a Powerful Brand Voice

To do this I'd need to:

- Have a stance.

- Be...

1. Irrational Value Assessment: 

The Starbucks Effect

 When people see a high-priced item, they automatically assume it’s of a higher quality and more valuable than something that’s cheap.

 Example: Starbucks charged more for what used to be cheap and dressed it in a premium customer experience, with nice tables, good music, and friendly baristas.

2. FOMO Keeps Customers Coming Back

 The psychological pain of losing is twice as powerful as the pleasure of gaining something.

 FOMO gets customers into the store and makes them feel like they’re part of something exclusive and special.

 Example: Seasonal drinks that happen only at Christmas

3. Removing Friction: Starbucks Used Psychology to Create a Habit

Remove as much friction in your customer journey as possible. Make it so easy to interact, buy, and gain access to your product. 

Example: Their app removes two of the biggest pains from getting coffee, waiting to pay and waiting to...

1. Focus on a niche

Niching allows you to avoid competing against huge players that already dominate the space

Appeal to a smaller focused market segment

Consider how you can make your product or service more bespoke

Don't compete, infiltrate new opportunities

2. Use Luxury positioning

Positioning is how your brand is perceived in your customers mind.

What makes your product or service different?

What makes the experience different?

What is different about how tou make customers feel?

3. Attach Symbolic Value to Your Products

Expensive brands give their brand meaning. Often in the form of emotional value, or expressing a buyers status/role in society.

Connect your brand to an idea/even a cause that means a lot to you

4. Use Exclusivity

It should feel like a gift to even get the opportunity to buy your product. Expensive brands limit what they have to offer.

Limit quantity to increase perceived value

Limit who you serve to create loyal fans

Limit when you sell an item...

Many new businesses try to get in front of too many people...

 This is a mistake

A message that speaks to everyone has your audience looking like: 

 

When you try to reach everyone, no one feels spoken to.

 

Instead:

Define ONE person and address them in your marketing message >>>

Prompts to define your ONE ideal customer:

• What is your ideal customers current situation?
• What is their dream state?
• What is the unknown part of the problem keeping them from their dream state?
• How does your product/service solve their problems?
• How does your product/service carry them to their dream state?

One message that resonates with 1,000 customers is more effective than a thousand different messages that reach none.

The best way to attract premium customers

1 Start with one customer

2 Know what their life looks like

3 Know what they aspire to achieve

4 Position your product as a bridge. By using marketing yo communicate your brand takes your customer from current...

This has guaranteed me an average of 87% closing ratio!

9 out of every 10 deals is mine

Many people start their conversations with a 

'Hey, what's up, this my offer'

Other people start their conversations talking about the weather...

Unless you are selling them an umbrella... save that one for later!

Both of these ways will lead to a 'No, thank you'.

Your prospect cares about unique treatment & understanding, not generic scripts & salesy techniques...

Step 1

Build rapport the right way!

• Instead of talking to a common for all people topic (the weather), find a unique interest you share with the prospect & an opportunity to complement them!

'Jamesss, did you catch the football game yesterday? - Man, I told you we were gonna win'.

'Elle, before we dive in, that post you made yesterday... WOW! - It was amazing!

Step 2

Transition into business.

• Making the prospect talk about something they love, before talking about something more serious, opens the door to their...

1. Apple Marketing Strategies Appeal to Our Emotions

We use products like iPhones to signal to other people "who we are". 

Psychologists call this behaviour “self-signaling” and it’s an incredibly powerful marketing lever. 

2. Apple Believes in Simplicity

The iPhone is shiny, sleek, and perfectly proportioned.

Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone. 

It’s down to a psychological principle called the Simplicity Theory. 

3. Masters of Status

The combination of innovation, style, and desire makes the iPhone a status symbol.

Trying to attain status is a powerful driver of human behavior. 

4. We Want What We Can’t Have

Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.

5. The Psychology of Price

 Price is one of the indicators that something might...

1 Not selling because you are scared to sound salesy

 Salesy isn't even a word in the dictionary.

 There is no definition for it. It's a made up thing to keep you poor.

 If you have an offer that helps people, then start promoting it!

2 Not searching for clients daily

If you are not actively searching for clients, you won't make money.

Just because you have clients today, doesn't mean you will tomorrow.

Dedicate 30 minutes every day to start new conversations.

3 Not trusting yourself or the product you sell

 You can't sell a product to a stranger, if you don't believe in it.

 The lack of confidence will keep you poor.

4 Not being consistent

 You can't give your everything 1 day, then sleep for a week.

 Show up as often as you can, but never quit.

5 You don't have an irresistible offer

 If your offer doesn't have 10x the value in relation to the price, change it.

 An irresistible offer has considerable less risk...

1. People don't like being told what to do. Try asking more questions. 

 Asking questions gives your customers a choice. Meaning your customers are far more likely to take action. 

If you are remotely serious about your success, read until the end.

These skills will get you 10 years ahead of 96% of the people:

1. Eliminating negativity

Learn to avoid negativity every day.

• Stop hanging with negative people.
• Stop watching the news.
• Stop focusing on problems.    
• Start surrounding yourself with winners.
• Start focusing on solutions.
• Start your day with gratitude.

2. High-income money skills

These 5 skills guarantee that you will 

make a lot of money:

• Sales
• Design
• Copywriting
• Video editing
• Automations master

3. Key soft skills

Soft-skills allow you to connect better with people. Here are 5 irreplaceable soft skills:

• Empathy (understanding people's emotions)
• Communication (persuasion & listening)
• Problem-solving
• Leadership and confidence
• Self-Control under pressure

4. Self-control and self-love

You need to know what your body and mind is asking you for.

If you can't control yourself, how will you control your life?

5....

1. Appeal to emotional attachments.

- Speak about your target audience friends, family or loved ones.

- Use scenarios that relate to the goals your customers wish to achieve with their loved ones

This creates a sense of relatability and understanding with your brand.

2. Appeal to your customers fundamental need to belong.

- Build your brand around a specific audience.

- Find a group of people that would benefit most from what you offer.

- Show the life they want to live & the people they want to associate with.

This appeals to humans psychological need to belong.

3. Appeal to your customers fundamental need for safety.

- Have a guarantee/money back policy in place.

- Customers need to feel they can trust you.

Customers want to know their investment with you is safe. Alleviate any uncertainty.

4. Appeal to your customers fundamental need for control.

- Give your customers a choice in what you have to offer.

- Always offer more than one solution

 Only offering one option...