If I were to start over, grow a 170,000 audience, and work with thousands of customers. This is what I would do:
- Identify the key problem I solve
- Identify who struggles with this problem
- Build profiles for different categories of people
- Rank each category
- Define who struggles most
- Conduct a survey to validate high value targets
1. Public Speakers
2. Lawyers
3. Investors
4. Finance Advisors
5. Designers
6. Copywriters
7. Marketing Experts
8. Software engineers
9. Sales experts
Your Network is your Net Worth.
This will help me document every successful operation inside the business to continue generating results:
- Get a project management software
- Map out what tasks need to be done
- Define clear steps
- Assign who needs to do it
- Set deadlines
To do this I'd need to:
- Have a stance.
- Be...
When people see a high-priced item, they automatically assume it’s of a higher quality and more valuable than something that’s cheap.
Example: Starbucks charged more for what used to be cheap and dressed it in a premium customer experience, with nice tables, good music, and friendly baristas.
The psychological pain of losing is twice as powerful as the pleasure of gaining something.
FOMO gets customers into the store and makes them feel like they’re part of something exclusive and special.
Example: Seasonal drinks that happen only at Christmas
Remove as much friction in your customer journey as possible. Make it so easy to interact, buy, and gain access to your product.
Example: Their app removes two of the biggest pains from getting coffee, waiting to pay and waiting to...
Niching allows you to avoid competing against huge players that already dominate the space
Appeal to a smaller focused market segment
Consider how you can make your product or service more bespoke
Don't compete, infiltrate new opportunities
Positioning is how your brand is perceived in your customers mind.
What makes your product or service different?
What makes the experience different?
What is different about how tou make customers feel?
Expensive brands give their brand meaning. Often in the form of emotional value, or expressing a buyers status/role in society.
Connect your brand to an idea/even a cause that means a lot to you
It should feel like a gift to even get the opportunity to buy your product. Expensive brands limit what they have to offer.
Limit quantity to increase perceived value
Limit who you serve to create loyal fans
Limit when you sell an item...
Many new businesses try to get in front of too many people...
This is a mistake
A message that speaks to everyone has your audience looking like:
Define ONE person and address them in your marketing message >>>
Prompts to define your ONE ideal customer:
One message that resonates with 1,000 customers is more effective than a thousand different messages that reach none.
1 Start with one customer
2 Know what their life looks like
3 Know what they aspire to achieve
4 Position your product as a bridge. By using marketing yo communicate your brand takes your customer from current...
This has guaranteed me an average of 87% closing ratio!
9 out of every 10 deals is mine
Many people start their conversations with a
'Hey, what's up, this my offer'
Other people start their conversations talking about the weather...
Unless you are selling them an umbrella... save that one for later!
Both of these ways will lead to a 'No, thank you'.
Your prospect cares about unique treatment & understanding, not generic scripts & salesy techniques...
'Jamesss, did you catch the football game yesterday? - Man, I told you we were gonna win'.
'Elle, before we dive in, that post you made yesterday... WOW! - It was amazing!
We use products like iPhones to signal to other people "who we are".
Psychologists call this behaviour “self-signaling” and it’s an incredibly powerful marketing lever.
The iPhone is shiny, sleek, and perfectly proportioned.
Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone.
It’s down to a psychological principle called the Simplicity Theory.
The combination of innovation, style, and desire makes the iPhone a status symbol.
Trying to attain status is a powerful driver of human behavior.
Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.
Price is one of the indicators that something might...
Salesy isn't even a word in the dictionary.
There is no definition for it. It's a made up thing to keep you poor.
If you have an offer that helps people, then start promoting it!
If you are not actively searching for clients, you won't make money.
Just because you have clients today, doesn't mean you will tomorrow.
Dedicate 30 minutes every day to start new conversations.
You can't sell a product to a stranger, if you don't believe in it.
The lack of confidence will keep you poor.
You can't give your everything 1 day, then sleep for a week.
Show up as often as you can, but never quit.
If your offer doesn't have 10x the value in relation to the price, change it.
An irresistible offer has considerable less risk...
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
People place a higher value on something that they've made themselves or contributed to...
If you are remotely serious about your success, read until the end.
These skills will get you 10 years ahead of 96% of the people:
Learn to avoid negativity every day.
These 5 skills guarantee that you will
make a lot of money:
Soft-skills allow you to connect better with people. Here are 5 irreplaceable soft skills:
You need to know what your body and mind is asking you for.
If you can't control yourself, how will you control your life?
- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
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