Image credits: Freepik

Your audience's hearts must be won with your content, it it's not doing so, it's not effective.

Wanna win peoples hearts with your content? Here's how:

Step 01:

Have a clear goal. What is the tasty outcome your audience will achieve through reading your content?

Step 02:

Emphasis on the outcome! Do your audience want this?! Ask yourself this and answer objectively.

We are all guilty of creating content at one point for selfish reasons, but if no one else needs it, they have no reason to read!

Step 03:

Trigger words are keywords that are jam-packed with emotion. You can find a long list of these keywords by searching them online, but I'm going to cover the keywords people DON'T talk about. These words are "Friends" "Mum" "Dad".

These words have the strongest emotional response because they are linked to people we ALL LOVE. Use these words in your headlines and tell a relevant story that's related to the solution you want to provide and watch your views...

Image credits: Freepik

If you want to generate consistent sales, make sure you have a sales task for everyday and that you're consistently putting efforts into generating sales. Follow this sales tasks schedule to boost your sales:

MONDAY: 

• Follow-up with all prospects who didn’t answer in past 48 hours.
• Reach out to 20 new people - remember that sales is a numbers game, the more people you shake hands with, the more money you make.

TUESDAY:

• Create a post about a specific pain-point and use "DM me" call to action.  
• Reach out to 20 new people.

WEDNESDAY:

• Aim to book 3-5 calls from Monday conversations.
• Reach out to 20 new people. 

THURSDAY:

• Create a story poll asking your audience what they struggle the most with.
• Reach out to 20 new people. 

FRIDAY:

• Follow-up with all leads who didn’t answer in past 48 hours. 
• Create a post from Thursday’s pool covering the most common struggle.
• Reach out to 30 new people. 

...

Image credits: Freepik

Want more shares on your content?

Want more eyes?

Then it’s time to do away with a random strategy

It Depends On Feelings

Notice how each stage of the HOT thermometer focuses on feelings

This is why people are willing to spread the word for others.

It’s all in the feeling.

Now, how exactly do you do it?

Let’s start warming people up and turning them into raging super fans using the formula below:

Step 01:

Listen to your audience and frequently respond to questions they ask on your content. To grab and keep attention your content must look good (yes we are visual creatures, beauty attracts)!

Step 02:

Make your content relatable; your audience should see a little piece of themselves in YOU. And make sure you're always solving problems with it.

Step 03:

Make your content focus on helping others attain success. If your content is performing well; people naturally feel compelled to share content that is...

I Will Come Back To You They Promise…

Send Me An Email They Say, while smiling gently at you.

I Promise, ‘I Shall Return’, they mumble softly…

We Call Those People: Master Ghosts

The Ghost Breaker Formula:

• Identify why they are not buying.
• Dig deeper into the reason.
• If they do not expand, stay silent, and ask them to clarify.
• Do not over react!

Open Questions To Ask:

If you were to think about this, what would you think about?

I would not like to bother you with boring emails, what questions do you have now?

When you say ‘x’ what do you mean by that?

I am confused… ! thought we covered everything?

Turn The Ghost Into Ca$h:

• If they wanna ghost, time to roast
• Put more value into your offer by…
• Addressing their concerns effectively
• Asking open questions & listening
• Do not react, stay silent & relaxed…
• Use this and turn ghosts into cash!

Do you want to convert ghost clients into money? ...

Steps to Increase Customer Loyalty & Sales

Only follow these steps if you want to increase your sales. These are the steps to increase customer loyalty, your sales and client retention rates!

1. Create content

Create content that genuinely helps your audience. Let's start with the basics & get your thoughts out into the world.

2. Solve a need

• Does your audience need to be educated?
• Do they want to be inspired?
• Perhaps they need a little entertainment...
• Maybe they want a mix of all three.

Find this out by:

• By asking what they like most.
• Posting content and analysing what style people resonate with most.

Find your groove and move forward with the content that people like most

3. Speak with your audience.

No one likes talking to a brick wall !!

• Have conversations, listen, and understand what people are struggling with.
• Deepen your understanding and create better solutions

4. Show in-depth expertise.

Sometimes you gotta get your scuba gear on...

A weak brand repels your audience.

What do you do when your brand is losing its market position, or when it’s being outperformed by competitors who aren’t even as well known as you are?

How do you fix your brand and get your position back in the market?

The only way is to take away everything… tear away your images, the colours, the fonts.

From there, you can start to rebuild. Allowing yourself to recreate from the ground up!

And ensure your foundations are strong:

1. Brand Messaging:
Why your brand matters, what it stands for and how you plan to make a difference in your audience’s life?

What is the single most important thing you want to communicate to your audience?

2. Strategy:
Identify your strengths, communicate the value you aim to deliver, and set in place tactics that prove you can deliver.

3. Differentiation:
Defining your unique features, benefits, and qualities that stand out amongst your competitors prevents you from entering price wars!

4....

Why You Struggle To Succeed?

Most of you are firing in the dark!

The one thing I have always observed with business owners trying to build their brand, is lack of clarity.

You have a million and one thoughts running through your mind. A million ways to make money, a million ways to improve your business, a million ways to reach your consumers.

So you blindly fire in all directions, 'hoping' for one idea to hit the mark.

The broader the focus and the more complicated you make it, the less you achieve and the more simpler it is, the more you achieve!

What should you do instead?

Focus & Adjust:

Rather than focusing your efforts in all directions, keep lining up your aim. Slightly adjust after every missed shot.

Eventually, you get closer after every miss. Until you finally hit the bullseye! This is the power clarity has on your brand.

Never try to shoot in all directions, you simply cannot. Master one platform, one business strategy, one niche and one business.

Tired of shooting in...

Sales is a game of mind. The more you know about human psychology and the art of persuasion, the easier it will be for you to sell, no matter what.

To get massive results from your sales conversations, it's crucial that you add some mind hacks to your sales process and use them to your advantage.

Here are the 5 secret psychological mind hacks I use to get the most out of my sales conversations:

1. The Illusion of Choice

This hack works by giving your customer 2 choices, and both of them works in your favor. This way, the customer feels like he has only 2 choices.

Example: "Would 12pm or 2 pm work for you to jump on a connection call?"

2. Immediate Attention

Most people will take ages to thank or reply to a prospect / client. You have a golden opportunity here to break that pattern. When you reply or thank the prospect immediately, you stand out from the crowd in your prospect's mind.

Example: "Hi [NAME], I wanted to thank you for your attention,  time & commitment...

I made the riskiest decision to quit my 9-5 and I had no clue about business and for the longest time, I was seeing my income decreasing!

As a result, the fear began to increase, I was worried I made a huge mistake, even doubted myself as a result.

But rather than break and cave in. I kept going, I kept pushing and experimenting. I took one leap that turned everything around.

Video was my biggest fear. Turns out it was also everything missing from my strategy.

The moment I showed up, better qualified leads wanted to do business. Higher ticket clients were recognising me as the solution they needed in their life. Here's a step-by-step breakdown of how I made $100K+ with Video Marketing:

Step-By-Step Guide to Video  Marketing

1. I had to sacrifice all my time and dedicate it to perfecting my processes and strategy.

You don't get on calls for $100,000 projects by chance. It takes a lot of time to build a working strategy where you can repeat results. A lot of our time has...

Being a business owner is all good, unless it's not. You cannot ever do it all alone. If you want to consistently increase the revenue your business is generating, the only way is automation. 

Today we are going to provide you with 6 hacks you can use to generate sales while you sleep! Here we go:

1. Ads

The easiest, best way to generate sales on automation is ads. Ads not only save you tons of time but also helps reach a wider audience. 

But, it's crucial to have an effective ad copy, lots of testing & analyzing, a deep understanding of your audience and product to make ads work consistently.

2. Affiliates

 If you want to create more hype for your brand & want your fans to make sales for you, this is the best possible option. Create an affiliate program & shout to your fans about it.

A good affiliate program makes sure that affiliates have everything needed to make a sale & that they get the best support.

3. Sales Funnel

Make use of ads, email...