Why Your Brand Makes No Money

Image credits: Freepik

You're making your offers look too expensive.

And it's losing you money.

When you sell your service or product, never lead with your cheapest offer.

Because anxiety increases as your price increases.

To prevent customers bouncing, use the contrast principle:

The contrast principle uses three offers - making the middle option most appealing for higher profit.

Remember:

1. Don't start with your most expensive option first.

2.  The contrast principle reduces stress as you present your offer.

3. The goal is for you to make more money.

4. Make your middle option the most appealing for higher profit.

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Robert & Alek
CEO Sphere