Many new businesses try to get in front of too many people...
This is a mistake
A message that speaks to everyone has your audience looking like:
Define ONE person and address them in your marketing message >>>
Prompts to define your ONE ideal customer:
One message that resonates with 1,000 customers is more effective than a thousand different messages that reach none.
1 Start with one customer
2 Know what their life looks like
3 Know what they aspire to achieve
4 Position your product as a bridge. By using marketing yo communicate your brand takes your customer from current...
This has guaranteed me an average of 87% closing ratio!
9 out of every 10 deals is mine
Many people start their conversations with a
'Hey, what's up, this my offer'
Other people start their conversations talking about the weather...
Unless you are selling them an umbrella... save that one for later!
Both of these ways will lead to a 'No, thank you'.
Your prospect cares about unique treatment & understanding, not generic scripts & salesy techniques...
'Jamesss, did you catch the football game yesterday? - Man, I told you we were gonna win'.
'Elle, before we dive in, that post you made yesterday... WOW! - It was amazing!
We use products like iPhones to signal to other people "who we are".
Psychologists call this behaviour “self-signaling” and it’s an incredibly powerful marketing lever.
The iPhone is shiny, sleek, and perfectly proportioned.
Its minimalist design and product-focused marketing are a sensory experience created to drive desire for the iPhone.
It’s down to a psychological principle called the Simplicity Theory.
The combination of innovation, style, and desire makes the iPhone a status symbol.
Trying to attain status is a powerful driver of human behavior.
Apple knows that the psychological and economic principle of Scarcity is a powerful driver of desire, so they stoke the flames of doubt in their biggest fans.
Price is one of the indicators that something might...
Salesy isn't even a word in the dictionary.
There is no definition for it. It's a made up thing to keep you poor.
If you have an offer that helps people, then start promoting it!
If you are not actively searching for clients, you won't make money.
Just because you have clients today, doesn't mean you will tomorrow.
Dedicate 30 minutes every day to start new conversations.
You can't sell a product to a stranger, if you don't believe in it.
The lack of confidence will keep you poor.
You can't give your everything 1 day, then sleep for a week.
Show up as often as you can, but never quit.
If your offer doesn't have 10x the value in relation to the price, change it.
An irresistible offer has considerable less risk...
Asking questions gives your customers a choice. Meaning your customers are far more likely to take action.
People advocate for brands with a clear enemy.
It makes customers feel like you're on their side.
Most importantly, it makes customers feel heard.
Break down your product/service price to a daily amount.
Compare your offer to a low cost commodity, like a cup of coffee for instance.
This makes your product sound less costly, therefore easier to buy.
Try getting your customers to say yes to something small first.
Slowly work your way to more expensive options.
People place a higher value on something that they've made themselves or contributed to...
If you are remotely serious about your success, read until the end.
These skills will get you 10 years ahead of 96% of the people:
Learn to avoid negativity every day.
These 5 skills guarantee that you will
make a lot of money:
Soft-skills allow you to connect better with people. Here are 5 irreplaceable soft skills:
You need to know what your body and mind is asking you for.
If you can't control yourself, how will you control your life?
- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
This creates a sense of relatability and understanding with your brand.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
This appeals to humans psychological need to belong.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
Customers want to know their investment with you is safe. Alleviate any uncertainty.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
Only offering one option...
This keeps clients running away from you.
Instead, ask quality questions to understand exactly what they need.
Then provide solutions according to those needs.
If you want to convert more leads into clients, be a really good listener.
Allow them to express their frustration, as often times, they will communicate exactly what they want from you.
80% of all deals require 6 to 12 points of contact in order for people to buy from you.
Follow-up is essential, and you need to do it by adding value to the customer:
"Just checking in to see what's up!
"I saw this article that I thought would be useful to you, let me know if you like it? "
Talking about the weather it's great, but ineffective when it comes to business.
Instead, ask questions which help...
Save this post!
Will you save this post?
This reinforces the idea that saving must be a good idea. It gives people a choke
People advocate for brands with a clear enemy.
By creating a common enemy you tap into your customers need to get their voice heard
Nike's enemy is doing nothing.
Apple's enemy is a lack of innovation
Break down your product or service price daily
Compare it to a low cost commodity (like a cup of coffee)
This makes your product look more affordable.
Want to start making money with your luxury brand? - Check out our best-selling brand building book here
Robert & Alek
These S will get you ahead of the 96% of other sales people:
Being able to understand how people truly feel it's powerful.
If you master empathy, you will know exactly what to offer people.
Capturing important details by actively listening is key.
Often times, leads will tell you exactly what they need. If you listen closely, you will offer exactly that.
The ability to convince people to trust what you are saying.
Mastering persuasion will allow you to live a better life in general.
Every day, we try to persuade people to believe something is good or bad.
Start doing it intentionally.
I graduated in Psychophysiology - the understanding between mind and body.
Best decision of my life.
While working 6+ years in lie detection, I am now capable of predicting what people will say or do in given situations.
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.