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Hashtags won't attract people to your page.

Don't get me wrong, hashtags are amazing. The problem with hashtags is they force us to put all our focus on a number.

And we forget where our focus should be.

We can blame other factors for our lack of reach. Or we can put our focus back into the process.

The process of creating content worth interacting with.

The process of serving our cutomers regularly.

The process of building trust and winning hearts over time.

Hashtags serve you for the short-term. Building your brand is a focus for the long-term.

Want to build a brand that thrives long-term?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

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Grabbing attention is deadly!

Have you ever passed a child in a supermarket...

Crying because their mum wouldn't buy that cookie.

They try every trick in the book to grab attention!

If I drop on the floor and scream...

It never works out well. No one wants to be shouted at.

Noisy content always repels your audience.

People desire feeling understood, genuine interactions and creating a coonection.

Content that seeks attention will gain no affection.

Creat content that seeks connection.

Want to create a connection with your audience?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

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These tips can be applied to dating too, so if you are single - double win!

1. Cutomers want to feel a connection

If there isn't a mutual understanding, the deal will fall.

They either like you or won't work with you.

2. Customers want you to have attention to details

Most customers will express what they need, and if you ignore it, they will walk away.

3. Customers want to feel understood and listened to

Shh....listen more than you talk!

4. Cutomers love compliments

If there is a potential client who is phenomenal....why not tell them?

People love compliments!

5. For people to buy, they need to feel secure

Whenever you are selling a product or service, you need to provide security.

Otherwise, people won't take action.

6. If you want to have more sales focus on 2 things:

1. Helping customers understand they have a problem, costing them health/wealth or time.
2. Helping them understand that you are the right solution...

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Big brands won't tell you this:

The real reason as to how they become so successful.

Every day brands flood our social media feeds!

They're all shouting in a desperate attempt to win a space in our minds.

The more brands shout, the less we pay attention.

This is why, while all other brands are shouting.

Smart brands whisper and let their actions do the talking!

Want to influence your customers subconsciously?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

Image Credits: Freepik

Here are 3 psychological marketing tips you can use to influence your customers.

1. People don't like to be told what to do. Try asking more questions

Save this post!

Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choice.

2. Create an enemy to create your brand's tribe

People advocate for brands with a clear enemy.

By creating a common enemy you tap into your customer's need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence"

Break down your product or service price daily

Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable

Did you enjoy these marketing tips?

Want to influence your customers subconsciously?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

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1. You can't do it all alone

If you want your business to grow, your team must grow too.

2. Working hard doesn't guarantee any results

You can work really hard and still achieve no results, because you are doing bad your work.

3. Each piece of content must have one purpose only

If you're trying to grow your followers and make sales from one post, you won't achieve either.

4. People do not buy your content, they buy you

If you want to have clients, sell your personality and the emotion of working with you.

5. Instant gratification content can destroy your business

You may feel the hit of sweet dopamine while you get great engagement from posts designed to "appeal momentarily" to your audience, but, you certainly ain't memorable.

6. Sales won't just come!

There's a lot more needed than just posting content, here's a few things:

1. You need to have daily conversations.
2. You need to balance content creation together with lead generation.
3. Over-delivering will...

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1. Not putting proper value on my work

I used to coach an entire month, 1-1,for $200. Every day.

Now, that's what I charge for 20 minutes 1-1 coaching.

1 month <> 20 minutes.

2.  Used to search for leads everywhere

Understand which platform / area / place has the highest number of qualified leads and spend more time there!

3. Thought that by posting content, clients will come

Cold outreach is often frowned on, yet it's the most powerful client acquisition strategy especially when starting out.

4. Going SOLO and YOLO

Worked my ass off alone, and thought it was super cool to go to bed at 3 am and wake up at 7.

The grind can make you blind. Value your health, hire and collaborate!

5. Ignoring the power of social media

It's literally the easiest way for you to get awareness and start making money.

I used to go and knock on doors, while I could on 10x more virtual doors!

6. Investing without validating a business idea

Whether you're selling a...

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You want to raise your prices...

But worry that if you do potential clients be like "Why so expensive!?"

You lie to yourself and say...

That it's because of your location!

Or you struggle to communicate your strengths due to lack of confidence.

But the real problem lies in your ability to communicate the value you bring to the table.

And makes your services more desirable.

Communicate your value and raise your prices using the guide below:

1. Identify a specific result you can guarantee

2. Know what holds your potential clients back

3. Empathize with their challenges

4. Communicate the results/challenges and show that you care in the captions, DMs and sales calls.

5. Develop crystal clear benefits you deliver to your customer

People buy for the value you bring to their life. Not the price.

Want to have the confidence to charge your worth?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
...

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No one is ever going to buy from your content alone...

After seeing posts like: Content ideas for a year, 5 marketing hacks, brand colours to inspire - "I'm going to buy now", said no one...ever!

Your content's sole purpose is to attract.

It is to nurture, inspire, and to showcase the type of person you are.

Your personality attracts more people to your community.

Your community increase the reach of your content.

And breaks down the barrier of uncertainty when your ideal client finally show up.

Your content nurtures the need for you but it doesn't sell.

Want to learn how to attract and convert your ideal client?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

Image credits: Freepik

Do you want your personal brand to be a success?

To be seen by the masses and leave your mark?

A powerful reason for your audience to connect with you is needed to leave that mark.

An emotional driver for you, and a heartwarming reason to believe in you for them.

The reason aligns your goals with your audience, it feels like you are on a similar journey.

And your audience starts to realise, you are like them, that you are connected.

That reason is your story! - your background, and everything you have been through...

Here's how to tell your story:

1. What is your background?

2. How long have you been in your field?

3. What obstacles have you faces on your journey?

4. Does your audience face similar struggles?

5. How are the obstacles similar to your audience?

6. How did you overcome those obstacles?

7. What solution did you find that helped?

8. What mistakes did you make to find the solution?

9. How did it change your life?

10. How do you prevent...