Niching allows you to avoid competing against huge players that already dominate the space
✅ Appeal to a smaller focused market segment
✅ Consider how you can make your product or service more bespoke
✅ Don't compete, infiltrate new opportunities
Positioning is how your brand is perceived in your customers mind.
✅ What makes your product or service different?
✅ What makes the experience different?
✅ What is different about how tou make customers feel?
Expensive brands give their brand meaning. Often in the form of emotional value, or expressing a buyers status/role in society.
✅ Connect your brand to an idea/even a cause that means a lot to you
It should feel like a gift to even get the opportunity to buy your product. Expensive brands limit what they have to offer.
✅ Limit quantity to increase perceived value
✅ Limit who you serve to create loyal fans
✅ Limit when you sell an item (seasonal items/offers)
Expensive brands let the design to do the talking.
✅ Fonts, Colour choice, logo design, the shapes you use
✅ Professional photography
✅ Using adequate white space
Expensive brands paint an aspirational lifestyle for their customers.
✅ Sell the dream
✅ Show the journey it takes to get there
✅ Help your audience attain their aspirational lifestyle
Expensive brands know that buyers focus on buying what they want, they don't care about the product.
✅ What does your product help customers communicate to their friends
✅ How does it make them look good?
Last but not least expensive brands captivate minds through stories.
✅ Include how your business began, and when.
✅ Put your customer in the spotlight
✅ Share what makes your brand relate to your customers story
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Robert & Alek
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.