- Speak about your target audience friends, family or loved ones.
- Use scenarios that relate to the goals your customers wish to achieve with their loved ones
✅ This creates a sense of relatability and understanding with your brand.
- Build your brand around a specific audience.
- Find a group of people that would benefit most from what you offer.
- Show the life they want to live & the people they want to associate with.
✅ This appeals to humans psychological need to belong.
- Have a guarantee/money back policy in place.
- Customers need to feel they can trust you.
✅ Customers want to know their investment with you is safe. Alleviate any uncertainty.
- Give your customers a choice in what you have to offer.
- Always offer more than one solution
❌ Only offering one option will be met with a lot of resistance.
✅Give your customers freedom to decide what's best for them.
- Associate your product with Success.
- Associate your brand with successful people.
✅ This will build an association that by owning your product the buyer is also successful.
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Robert & Alek