Here are 3 psychological marketing tips you can use to influence your customers.
❌ Save this post!
✔️ Will you save this post?
This reinforces the idea that saving must be a good idea. It gives people a choice.
✔️ People advocate for brands with a clear enemy.
✔️ By creating a common enemy you tap into your customer's need to get their voice heard
Nike's enemy is doing nothing.
Apple's enemy is a lack of innovation
✔️ Break down your product or service price daily
✔️ Compare it to a low cost commodity (like a cup of coffee)
This makes your product look more affordable
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Robert & Alek