3 Psychological Marketing Tips To Influence Your Customers

1. People don't like to be told what to do. Try asking more questions

❌ Save this post!
✅ Will you save this post?

This reinforces the idea that saving must be a good idea. It gives people a choke

2. Create an enemy to create your brand's tribe

✅ People advocate for brands with a clear enemy.
✅ By creating a common enemy you tap into your customers need to get their voice heard

Nike's enemy is doing nothing.

Apple's enemy is a lack of innovation

3. Use the "Small Daily Equivalence" effect

✅ Break down your product or service price daily
✅ Compare it to a low cost commodity (like a cup of coffee)

This makes your product look more affordable.

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Robert & Alek
CEO Sphere