As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"?
Here are 3 of the worst to avoid believing and the truths behind each lie.
❌ People don't read, they scan
This one makes an appearance now and again and it paints a bad picture of good marketing.
If this were true all necessary information would be scanned and never read...
Good marketing isn't about keeping everything short and to the point.
It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.
✅ People read what matters
They cut out the noise and only read info they want the most.
✖️ You must find a niche to start your business
While you continue to overthink, other people have already started building their brand
You don't need anything 😅 however by starting at least you can experiment, see who shows interest in your product and start building an accurate profile on who your ideal customers are.
✅ Niching is a process
It happens over time.
✖️ People buy on emotion
If this were true, you could make a customer happy and they'd buy instantly...
Our intuition is a lot smarter, we can smell a bad deal even when you put emotions in front of us.
✅ Customer buy when you appeal to both emotion and logic
Tell the story of a past customer. Stories sell directly to our intuition (the combination of both logic & emotion). Then close with facts, deliverables, exactly what your customer will get.
❌ Sell to one customer.
✅ Big brands don't sell to one person. They have diverse Audiences. Start small then expand.
What myth have you heard all too often that confuses you? Feel free to email us questions at any time [email protected]
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Robert & Alek
Alek and Robbie have each spent a decade attracting, converting, and reaching out to clients.
The goal of this guide is to help you with getting your first or next premium client as quickly as possible - meaning, today!
Let’s get you a high-paying client and make you five figures.